In our latest post-production collaboration with Maybelline, Singularity took on the ambitious task of recreating an electrified vision of New York City—this time with a surreal twist. The entire cityscape was built in CGI, setting the stage for a vibrant pink roller coaster that winds through iconic urban landmarks in a bold, dreamlike ride. K-pop sensation Ning was filmed entirely in studio against green screen, allowing us to craft a seamless integration between performance and the animated world. From camera tracking and match-moving to digital environment design and final compositing, every frame was meticulously engineered to merge high fashion with high velocity. The result? A hyper-stylized, gravity-defying beauty film that brings the energy of Maybelline’s brand to life—where NYC becomes a playground of color, speed, and imagination.
Client
Post production for Maybelline New York featuring Ningning, developed in collaboration with Fresh Film Productions and Gotham NY.
The campaign centred around creating a stylised pink rollercoaster weaving through New York City, combining large-scale VFX, animation, and beauty-driven visual storytelling. Directed by Melody Maker and shot by Tomas English, the project brought together international teams across multiple time zones to deliver a highly crafted, visually ambitious campaign film