For Maybelline’s latest Super Stay campaign featuring global icon Peggy Gou, Singularity was proud to lead the Dubai shoot. We transformed Dubai’s D3 district into a vibrant New York street, delivering a seamless cityscape that matched the campaign’s global tone. From production logistics to on-ground execution, our team brought the energy and style of NYC to the heart of downtown Dubai—capturing Peggy in a setting that felt both cinematic and true to the brand’s urban identity.
Client
Maybelline New York
Service Production for Maybelline New York’s Super Stay Foundation campaign.
Featuring Peggy Gou, shot in Dubai and produced by Fresh Film Productions for Gotham, we were tasked with recreating the atmosphere and visual identity of New York City as part of the brief. The project brought together an international team spanning Los Angeles, London, New York, Korea and Germany. From large-scale rigging setups to precision-led location work, the production highlighted Dubai’s ability to support ambitious global campaigns with world-class crews, facilities and execution.