Client
Maybelline New York
Post production and CGI for Maybelline New York’s Baby Matte campaign.
Developed in collaboration with Gotham, Jen Pugliese and the wider global production team. The project combined traditional CGI craftsmanship with AI-assisted workflows to create a stylised digital character that felt expressive, tactile and emotionally driven. By blending advanced CG design with emerging AI techniques, the production explored a hybrid creative process where technology enhanced performance and movement while maintaining a strong foundation in artistry and visual storytelling.