Maybelline New York - CGI

Post production and CGI for Maybelline New York’s Baby Matte campaign.

Created as part of Maybelline New York’s Baby Matte campaign, this project focused on developing a seamless visual language between live action, CGI, and AI-assisted animation. Working alongside Gotham and an international production team spanning Korea, London, and Dubai, the process centred on building a character with a strong sense of personality and realism, while ensuring the final visuals retained the polish and precision expected from a global beauty campaign.