Our latest Service Production for Matchbox India, 7UP Pakistan with Light’n’Light UAE
Client
Pepsi
Service production for 7UP Pakistan.
Filmed across two demanding days in the Al Qudra desert under challenging sandstorm conditions and production hurdles. Directed by Jim Weldon, the production required precision-led execution, fast decision making and seamless coordination to deliver complex practical effects and rig setups in an unpredictable environment. Produced in collaboration with LightNLight UAE and Matchbox Pictures India, the project showcased the importance of adaptability, technical control, and collaboration under pressure.